At Tribal, we believe in real-food nutrition. We use natural, organic and sustainably sourced ingredients to create world-class performance and on-the-go nutrition. Our delicious natural recipes fuel all kinds of sports and activities while also offering a nutritional advantage that contributes to long-term health and wellbeing.
Tribal's first energy smoothies were created with our friends in mind, designed to fuel running, cycling, gym-based fitness, surfing and hiking, to power competitive adventure racing and sustain team sports. Our energy food challenges a market dominated by products made from over-processed ingredients, which often fail to measure up to customer expectations for taste and digestibility.
We've created a range of energy and recovery products that form an 'Active Nutrition System' that celebrates the African Baobab superfruit's nutritional benefits. By partnering with African communities in the Baobab Alliance, we aim to create products and a company with a 'bigger purpose' that will help sustain the long-term needs of climate, people and ecosystems.
A NATURAL FUEL FOR LIFE.
Baobab is one of the most nutrient-dense foods in the world. It offers us a wide spectrum of nutritional benefits and key solutions to many functional nutrition needs, including awe-inspiring levels of vitamin C, antioxidants, micronutrients, electrolytes, fibre and prebiotic restorative health. When considered together, these benefits offer not only performance but also promote long term health and wellbeing.
Our formulations celebrate this talented superfruit's unique nutritional benefits, utilised and celebrated by African communities for millennia.
Our partnerships and alliances have allowed us to develop a business model and thought process that's pro nature, ecology, and people.
'Sustianed by Nature' has become a guiding principle for us. It has enabled us to think about the bigger picture regarding our future, allowing us to continue building upon our business footprint.
performance & wellbeing
My inspiration for Tribal Active is the baobab and the communities that supply us with this incredible superfruit!
After observing how this traditional superfruit is valued in African communities I became convinced that its nutritional benefits could help shape the future of sports nutrition, offering active people a source of natural energy as well as high levels of vitamins and antioxidants, electrolytes, micronutrients, fibre and prebiotics, which are all relevant to optimum long term health and wellbeing.
Tribal Active X The University of Exeter
Working together to shape the future of nutrition and a better planet.
We have been fortunate to build a relationship with The University of Exeter and Exeter University Sport that has been influential in our development.
By working with a myriad of departments and their students, we have developed strategy, knowledge, and practice that has helped us better understand our products, our markets, and our environment.
Furthering this, Tribal has also established roots with some of the most successful student-athletes within some of the most successful clubs. Our grass-roots collaboration with Exeter University sport has been very well received, and as sportspeople ourselves, we understand the struggle and hard work of performing at our best while meeting targets and expectations. Tribal looks forward to developing this relationship, and if this sounds like a partnership that you would also like to create with us, please contact us for more information.